How much does Richland 2 spend on P.R.?
Every week I receive emails giving me all sorts of information about which I care nothing. I suspect few in the media care about it.
Now, I don't want them to stop because, then, I would not know how much money Richland 2 is wasting on P.R.
It's not like Richland 2 has anything to sell. There is no "brand" that the business needs to keep in front of my eyes. Richland 2 has a captive audience and a guaranteed banker (that's you).
Richland 2's job is public education in this district. It sucks up money every year from residents within the District's boundaries and from the state legislature. It gets that money, whether the economy is good or bad; whether there is COVID or not; whether or not (you name it).
The personnel engaged in P.R. are managed by Administration, for which Baron Davis is the superintendent.
The Board is supposed to direct the superintendent. Is that how it works?
If you listened to Davis' remarks at the end of the September 13th board meeting, you heard him say, "... several members of this board continue to support the move and the movement that we are making..."
And there it is - plain as day. The "move and the movement" are his. The board supports it. Four of the board members support it.
What he should have referred to was the Mission of the school board and how Administration is following it. That isn't how he sees it. The brand is his.
Up until now he had had a board that he could manage. That's about to change. In November, hopefully four new faces will join the board. Then there will be a board that leads - that directs, not one that follows.
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